Professional Diploma in Medical Tourism & Healthcare Marketing

Key Facts

Duration
4-6 Months
Max. Duration
18 Months
Mode
Online
CREDITS
18 ECTS

Overview

Any travel from one country to another to avail medical services can be considered as Medical Tourism. People may travel to other countries either because the cost of treatments in other countries is relatively lesser or because their own country does not offer the same standard of treatments or lacks the facilities that are required for a specific treatment. Medical tourism is now big business especially in developing countries such as Thailand, India and many South American countries. Even countries such as Malaysia and Singapore attract a lot of medical tourists due to high standards of medical care available. As per many surveys, medical tourists travel to obtain services ranging from simple dental and medical procedures to more complex treatments such as invasive surgeries, alternate medicine such as ayurveda etc. The availability of highly qualified medical professionals, international standard infrastructure, English as a common language and cost effectiveness of treatments is what attracts many medical tourists to developing countries to obtain medical services.

The rapid growth of the medical tourism industry has created a great demand for professionals who are trained in medical tourism and have a thorough understanding of medical tourism as a business. Most hospitals now have dedicated teams who work with international organizations and medical tourism companies to attract more and more international patients. Even smaller hospitals and private clinics are pushing their way through to attract more clients and increase revenues. Professionals who have good understanding of marketing concepts and have a formal training in medical tourism is what employers are commonly looking for.

Overview

The Professional Diploma in Medical Tourism and Healthcare Marketing offered by James Lind Institute is a unique program that brings together the core concepts of medical tourism and marketing required to work in the medical tourism industry. Participants will understand the history of medical tourism, how it has evolved and how medical tourism is growing in today's economy. Participants will also learn some basic concepts of marketing, how medical tourism services are marketed around the globe and how they can develop a career in this industry.

Note: This program is specifically designed for our audience from India and focuses more on medical tourism in India.

PROGRAM STRUCTURE

The program is comprised of 8 modules that can be completed in about 4 to 6 months. For a detailed list of modules covered in this program, please refer to the curriculum.

See Curriculum

Curriculum

MODULE 01: INTRODUCTION TO HEALTHCARE
MODULE 02: INTRODUCTION TO MEDICAL TOURISM
MODULE 03: ETHICS, CHALLENGES, STANDARDS & FUTURE OF MEDICAL TOURISM
MODULE 04: INDIAN HEALTHCARE CASE LAWS
MODULE 05: IMPORTANT HEALTHCARE/MEDICAL LAWS IN INDIA
MODULE 06: MEDICAL PROFESSIONAL, PATIENT & THE LAW
MODULE 07: MARKETING CONCEPTS
MODULE 08: HEALTHCARE MARKETING ETHICS

TOTAL CREDITS: 18

What is a credit?

A credit represents the amount of effort that is required to complete the program. Each module credit is equal to approximately 20 hours of study including lecture, tutorial, projects, assignment, field work etc. as may be applicable.

The curriculum for this medical tourism course is comprehensive and has been developed and evaluated by experienced medical tourism professionals making it suitable for new graduates who want to make a career in medical tourism as well as professionals already working in the medical tourism sector.

This program is suitable for applicants from India, however applicants from other regions are welcome to apply as well.

How You Will Study

This program is conducted fully online.

Once you are enrolled you will be provided a username and password to login to our e-Campus. All the courses that you are supposed to study will be available in your account. You can log in and complete your courses at any time of your convenience. Study materials are provided in the form of lectures, reading materials, additional videos, research papers, and so on. The faculty can be contacted for any assistance when required. All tests and assignment submissions also take place via the e-Campus. For more information please refer to the online learning section of the website.

Important Dates

Next Start Date: 01 Sep 2022
Application Deadline: 28 Aug 2022

Assessments

  • Multiple Choice Questions

    Each lesson that you study online will be followed by a multiple choice question test. These usually comprise of 15 to 20 questions and can be attempted multiple times if needed. Pass percentage is 60%. The next unit in the sequence only unlocks once you have passed the test.

  • Project Work

    Each module is followed by a project or an assignment. This is like writing an essay in 1000 to 1500 words. The project topic and the guidelines to be followed will be available in your account.

Academic Support

As a student you can interact online with the faculty members and fellow students to network and to discuss important topics via your e-Campus. The faculty can be contacted via personal messaging, emails, or phone, if required.

Towards the end of the program you will be provided placement assistance via our “Student Success Team”.

In addition, soon after enrolment, each participant registered in this course is provided with a mentor who is an experienced professional from the clinical research industry. The mentor can be contacted at any time via email for career guidance.

Eligibility Requirements

The minimum eligibility criteria for this program would include either of the following:

– Any degree in Bioscience/Life Sciences such as Biochemistry, Microbiology, Genetics, Biotechnology, Botany, Zoology etc
– Any degree in Medicine such as MBBS, BDS, BPT, etc
– Any degree in Pharmacy / Pharmaceutical Sciences
– Any degree in Chemistry / Biostatistics / Bioinformatics
– Any degree in Nursing / Allied Health.
– Students in their final year of graduation for the above courses are also eligible to apply.

If you lack the above mentioned educational prerequisite you may still be eligible to apply upon recommendation of your supervisor if you have some prior work experience in this field. Please contact our admission representatives / counsellor to discuss your case.

Document Requirements
  • A passport size photo (head and shoulders only)
  • Copy of identity proof e.g. a copy of passport or any other government-issued identity card
  • Copy of bachelor’s degree or equivalent (degree/higher national diploma etc.)
  • Copy of academic transcripts/marks sheets from the bachelor’s degree
Language Requirements

This program is taught in English. Therefore, you should be comfortable in using English as a language of communication (reading, writing and speaking).

No proof is required.

 

How much does it cost?

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Career Opportunities

Medical tourism professionals can find a wide range of career opportunities with multi-specialty hospitals, private clinics and other healthcare facilities that are trying to attract more foreign patients. Job opportunities are also available in companies and consulting agencies and networks that specialize in medical tourism.

Program FAQ's

This program can be completed in about 4 to 6 months. It is fully self-paced, so you can increase your pace or go slow based on your time availability.

The primary mode of learning is via pre-recorded lectures, videos, reading materials etc. A few live guest lectures are scheduled during the program however they are optional to attend. Whenever such sessions are scheduled they are planned in a way that is convenient for most of our students. If you are unable to attend, a reccorded version will be provided.

You will be able to interact with the faculty via the personal messaging facility available in your study account, discussion forum, or via emails. A short phone call can also be scheduled if necessary.

A discussion group is available for the program. You can post your questions in the group and other students may respond.

Generally, you do not need to purchase any books. All the resources that you need will be made available by the faculty in your account. If you do wish to have text books, then the faculty can recommend to you some, and you may purchase them on your own,

Each unit within each course will be followed by a short multiple-choice question test. Once you pass, the next unit will activate for you to study. You can take these tests as many times as you need to.

In addition, you will be required to submit assignments for each course. Assignments are like essay or paper writing, usually of 1000 – 1500 words. Guidelines on how to write them will be available in your account.

You can save the pdf study notes that will be provided for each unit. Videos and other multimedia content cannot be downloaded.

No, our degree does not mention that the program was conducted online.

At this time any graduation ceremony is not conducted for short duration programs like this one. Completion documents are sent to you by post or courier.

We recommend that you invest 10 to 15 hours per week in order to be able to complete within the prescribed program duration.

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